SEO Explained

SEO is the process of improving a website's ranking on a search engine such as Google, Bing or Yahoo. A seach engine optimised website makes it easier for the different search engines to rank your website appropriately. For example, if you own a chinese restuarant in London, you will want the general public to search "Chinese restuarant in London" only to find your website at the top of the page.

If your website isn't optimised properly and doesn't even contain the keyword "Chinese restuarant in London" you will most likely find your website on page 2 or below.

On-site optimisation

On-site optimisation is the implementation of SEO techniques on the website itself. This involves creating unique content with the addition of headings and keyword phrases. Appropriate use of page titles and meta tags is also utilised.

Off-site optimisation

This is where the real marketing comes in. Off-site optimisation is the process of drawing attention to your website using other websites. Social networking is an ideal way of doing this. Taking part in discussions on forums related to your niche is also a surefire way of getting your website ranked well. There many other techniques and solutions to get your website ranking well in Google.

The Google Route

With Google currently taking up 85.37% of the global search engine market share, you can see why optimising for Google is a must. Although there are other search engines out there, you can't ignore the fact that almost everyone uses Google to search for a local restaurant or electrcian. If you were to opt for the SEO package from Flux Spark, we use the latest marketing techniques to get your website amongst the top of the rankings in Google.

What about Yahoo, Bing and the rest?

When optimising a website to rank well on Google, you can safely say that Yahoo and Bing will eventually catch up and reflect similar results.